Celebrating nearly a decade of immersive video experiences in women’s action sports, MAHFIA.TV rebrands and launches a new multi-media website. Watch the official teaser for the new site by going to MAHFIA.TV.
Now MAHFIA.TV is the leading digital global destination for women’s action sports culture in skate, snow, surf and wake. The new website developed by Southern California based Mittun Creative is a collective and interactive community sharing authentic content for female professional athletes, influencers and new participants. As an online media platform for youth culture marketing, it is a supportive network for female board sport enthusiasts.
“As the aggregate action sports industry has been evolving over the last five years, we’ve been planting our MAHFIA seeds around the globe. With the leading pulse on the market for female action sports, our new online media platform serves influencers and brands as a gateway to an untapped market of active female consumers. This is just the beginning; a surge is coming,” says Kim Woozy, Founder and President of MAHFIA.TV.
The new MAHFIA.TV is a user-friendly mobile responsive platform across all devices, where visitors can explore a curation of the best female action sports videos on the web and shop related products from partnering brand channels.
Tune in to the exclusive “MAHFIA Originals” channel, featuring a mini-series titled “Killin it Softly” that exposes female action sports culture in Asia. In the first episode “Japanese Girls Skate,” MAHFIA travels to Tokyo to find Chihiro Uchida, founder of Sunny Skateboards and Yuri Murai, producer of “Joy & Sorrow,” a film featuring over 60 female skateboarders in Japan. As pioneers of the female skateboarding movement in Asia, these women are breaking cultural barriers and encouraging females to participate in the joy of skateboarding.